Company Profile: Nazara Technologies Ltd is one of the leading mobile games company headquartered in Mumbai, which is engaged in acquisition of, value addition to and distribution, of mobile games across emerging markets such as India, Middle East, Africa, South East Asia and Latin America. Our operations comprise of our subscription business, freemium business and Esports business. Our independent subsidiaries are Next Wave Multimedia, NODWIN GAMING and our investee companies include Hashcube Inc., Mastermind Sports Limited, Moonglabs Technologies Private Limited and HalaPlay Technologies Private Limited.
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Board of Directors:
|Nitish Vikash Mittersain||Director|
|Shobha Haresh Jagtiani||Director|
|Vikash Pratapchand Mittersain||Director|
|Sasha Gulu Mirchandani||Director|
|Revenue (Rs. in Crores)||180.3||202.25|
|PAT (Rs. in Crores)||1.21||61.03|
|Dividend per share||Rs 151||NA|
HEADQUARTER– Mumbai, Maharashtra
CEO– Manish Agarwal
DIRECTORS– Nitish Vikash Mittersain, Shobha Haresh Jagtiani, Kuldeep Jain, Probir Roy, Vikash Pratapchand Mittersain, Sasha Gulu Mirchandani
FOUNDED– December 08, 1999
PRODUCTS– host of real-money games across sport-related genres, ranging from fantasy sports to arcade games and quiz games, beginning with the launch of a FIFA game
INDUSTRY – Software
SECTOR– Computer Gaming
AUTHORIZED SHARE CAPITAL – Rs. 150,000,000
PAID UP CAPITAL – Rs. 109,887,872
CORPORATE IDENTIFICATION NUMBER– (CIN) U72900MH1999PLC122970
REGISTRATION NUMBER – 122970
ADDRESS– 51-57, Maker Chambers 3, Nariman Point, Mumbai MH 400021
Our subscription services were accessed by 130.43 million monthly visitors from 61 countries across emerging markets, and over 4.08 million paying users subscribed to our subscription services, and downloaded over 37.62 million games, in September 2017. As a part of our in-house freemium business, we had 44.49 million downloads until September, 2017 in calendar year 2017 and 19.34 million downloads in calendar year 2016. Our recently acquired Subsidiary, Next Wave had 64.30 million downloads until September 2017 in calendar year 2017 and 42.02 million downloads in calendar year 2016. Our Company’s in-house monthly active users (MAUs) in September 2017 were 8.66 million as compared to 2.79 million MAUs in September 2016, across our network of games on the Google Play Store and App Store. Next Wave’s monthly active users in September 2017 were 11.02 million as compared to 5.98 million MAUs in September 2016, across its World Cricket Championship franchise. Further, our recently acquired Subsidiary, Nodwin Gaming is a pioneer in Esports in India with established relationships with global gaming publishers and platforms including market leaders such as ESL, the biggest Esports organizer in the world and Valve corporation. (Source: Frost & Sullivan report)
We believe that our ability to understand local gamer behavior in designing games and innovatively incorporating local, licensed, intellectual property to drive the growth of our network of games is one of our key strengths. Our localised gamer insights are reflected in the popularity of some of our mobile games on the Google Play Store, such as, ‘World Cricket Championship 2’, ‘Chhota Bheem Race’, and ‘Motu Patlu Game’. Our games have consistently been part of the top three games in on the top free charts on the Google Play Store. In nine of the first 10 months of calendar year 2017, nine of our in-house games have been ranked among the top three games by downloads on the top free charts on the Google Play Store.
We believe that Nodwin Gaming is one of the leading enablers in the Indian Esports market with a first mover advantage. In addition to hosting and managing IP based gaming events such as, the ESL India Premiership and Dew Arena by ESL, Nodwin Gaming also partners with other brands to create multiple gaming events intellectual properties in India, such as Mountain Dew Arena, Indian Gaming Show and Asus ROG Masters.
1] Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months!
April 12, 2019: POKKT, the leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, leading global gaming company, have recently underlined once again why mobile gaming is the future of digital advertising. POKKT and Nazara through this partnership delivered more than 1.18 billion in-game brand views for Parle-G – all within just two months!
To achieve the milestone, POKKT leveraged two of Nazara Technologies’ most popular games, Chhota Bheem Jungle Run and Motu Patlu Race. Parle-G biscuits were strategically used as in-game consumables in Chhota Bheem Jungle Run, while the brand logo was also used on various other game elements such as power-ups, banners, and surfers. Over a period of 2 months, this approach added over 884.5 million brand views for Parle-G.
Similarly, POKKT utilised splash, home screen displays, race start, banner/podium, as well as in-game elements such as mystery boxes, billboards, and mission completion to prominently showcase the Parle-G brand in Motu Patlu Race. This helped POKKT deliver almost 300 million brand views for Parle-G through in-game advertising in just two months.
2] March 18, 2019: Nazara Technologies Ltd., India’s leading gaming company and Delta Corp Ltd. India based casino gaming company, together invest INR 40 Crores as part of Series-A funding round in HalaPlay, an online Daily Fantasy Sports platform.
Halaplay is a real money based daily fantasy sports platform. HalaPlay launched in 2017, has seen an explosive growth in the user base and total transactions since then. HalaPlay has in the past received investment from Nazara Technologies, Kae Capital, Angel List and other angel investors and is currently set to be the second largest Daily Fantasy Sports (DFS) platform in India. Halaplay has seen 10x user growth in the last 12 months and will exponentially grow with over 1 crore active players to play in upcoming cricket season.
According to Swapnil Saurav, CEO, Halaplay, “Getting funding support from two of India’s largest gaming companies instills faith in us as a team taking us a notch higher in the Indian fantasy sports arena. Fantasy sports has been on the rise with the market being estimated to be $1 billion currently and is expected to go up to $5 billion in the next two years and hence this boost could not have come at a better time ensuring and enabling our growth along with.”
Ashish Kapadia, Managing Director of Delta Corp. says “Delta believes in the HalaPlay team and their ability to innovate in the daily fantasy sports industry. Their viral growth is proof that they have been able to build a differentiated product that users love. We are excited by their potential, and are confident that this round of funding will help propel them to even greater heights.”
Manish Agarwal, CEO of Nazara Technologies Ltd. says “Nazara invested in HalaPlay in 2017 and we continue to be excited about the growth story of HalaPlay. We are confident that Halaplay with this fresh round of funds will ride the explosive growth of fantasy sports in India.”
3] Prime Minister Shri Narendra Modi’s Swachh Bharat Abhiyan inspires Nazara’s new mobile game ‘Chhota Bheem Swachh Bharat Run’
India, January 25, 2019 – One of India’s leading mobile gaming company, Nazara Technologies Limited (Nazara), today announced the launch of their new game ‘Chhota Bheem Swachh Bharat Run’. The game is inspired by honorable Prime Minister Shri Narendra Modi’s Swachh Bharat Abhiyan. This is a part of Nazara’s ‘Play4Good’ Initiative wherein a mobile game is being used to educate young children with good values to keep their surroundings clean.
In the game, the main character and also the super hero for millions of children, Chhota Bheem, races to clean up the streets and areas across different cities of India and collects all the trash in nearby dumping zones. The game has a daily and weekly contests with inbuilt leaderboards and contest winners will become part of the Swachh Bharat Army inspired by Shri Narendra Modi. Members of Swachh Bharat Army will receive exciting merchandise. Chhota Bheem is setting up an example to other children to follow his lead and is taking the Swachh Bharat Abhiyan message forward to the children of India.
Nazara’s CEO Manish Agarwal, says, “We believe that gaming offers an opportunity to educate the children in an interactive and entertaining manner and with Chhota Bheem Swachh Bharat Run game, we believe that we are encouraging children to keep their surroundings clean in an engaging manner. We are glad to leverage mobile game for promoting the message of Swachh Bharat not only among children but also among young parents. We believe that through this engaging game, parents will proudly watch their children become soldiers of Shri Narendra Modi’s Swachh army whilst carrying forward the Swachh Bharat Mission.”
4] Nazara Technologies listed as one of the 30 Indian companies with potential to be unicorns by 2020